The 2013 North American International Auto Show starts next week in Detroit, and Nissan will be there with something special; new sights, sounds and scents will greet visitors at Nissan's all-new display. At the show, Nissan will debut its new global auto show stand design featuring multi-level flooring for vehicle displays, an amphitheater-style stage and soaring architectural elements. The interactive space includes intuitive technology and sensory marketing to provide show goers a unique immersive experience.
The new Nissan exhibit is designed to interact not only with the senses of sight and sound, but also touch and smell. As is tradition in luxury hotels and retailers, which pipe pleasing music and fragrance into their lobby and common spaces, the Nissan display features its own special scents and sounds, carefully choreographed to create a complete experience for visitors. A distinctive fragrance will be periodically released into the display area and the mood-setting background music will change with a subtly different vibe and energy for morning, mid-day and evening.
An interactive "Innovation Wall," powered by Xbox Kinect technology, communicates Nissan's brand story to visitors. The Innovation Wall features six interactive screens incorporated into a graphic band that runs the entire length of the display's back wall. These interactive screens give consumers a more accessible, hands-on view of the brand than traditional, physical auto show displays.
The new Nissan exhibit will be featured at 10 other global auto shows throughout 2013. Key to this new style of exhibit is its collection of iconic elements, such as the "halo," that will carry onto each motor show, customizable to each venue's space and particular demands.
While the exhibit and technical innovations are draws, the stars of the new multi-tiered display at Detroit will be the various Nissan models on display, including two headliners - a concept vehicle that makes its global debut on Tuesday, Jan. 15 during the press preview and an all-new subcompact hatchback. These debuting models will join the display of Nissan's top sellers, such as the all-new 2013 Altima and Sentra sedans, the redesigned Pathfinder crossover, the updated 2013 Nissan LEAF, and a one-off special edition gold Nissan GT-R, which honors Nissan's ongoing relationship with Olympic champion Usain Bolt, the world's fastest man.
To see the cars, trucks, SUVs and crossovers that Nissan currently has available, visit Tom Wood Nissan in Indianapolis.
The new Nissan exhibit is designed to interact not only with the senses of sight and sound, but also touch and smell. As is tradition in luxury hotels and retailers, which pipe pleasing music and fragrance into their lobby and common spaces, the Nissan display features its own special scents and sounds, carefully choreographed to create a complete experience for visitors. A distinctive fragrance will be periodically released into the display area and the mood-setting background music will change with a subtly different vibe and energy for morning, mid-day and evening.
An interactive "Innovation Wall," powered by Xbox Kinect technology, communicates Nissan's brand story to visitors. The Innovation Wall features six interactive screens incorporated into a graphic band that runs the entire length of the display's back wall. These interactive screens give consumers a more accessible, hands-on view of the brand than traditional, physical auto show displays.
The new Nissan exhibit will be featured at 10 other global auto shows throughout 2013. Key to this new style of exhibit is its collection of iconic elements, such as the "halo," that will carry onto each motor show, customizable to each venue's space and particular demands.
While the exhibit and technical innovations are draws, the stars of the new multi-tiered display at Detroit will be the various Nissan models on display, including two headliners - a concept vehicle that makes its global debut on Tuesday, Jan. 15 during the press preview and an all-new subcompact hatchback. These debuting models will join the display of Nissan's top sellers, such as the all-new 2013 Altima and Sentra sedans, the redesigned Pathfinder crossover, the updated 2013 Nissan LEAF, and a one-off special edition gold Nissan GT-R, which honors Nissan's ongoing relationship with Olympic champion Usain Bolt, the world's fastest man.
To see the cars, trucks, SUVs and crossovers that Nissan currently has available, visit Tom Wood Nissan in Indianapolis.
Categorías:
News